Every Home Has a Buyer — But the Price Sets the Clock

Every Home Has a Buyer — But the Price Sets the Clock

One of the most common questions I get from sellers in Palm Coast is:

“Why hasn’t my home sold? It’s beautiful and in a great location.”

And you know what? They’re often absolutely right. Every home has value. Every home can sell.
But the price you list it at determines how long it will take.

Let’s break this down with a real-world example.

📊 Case Study: A $300,000 Home in Palm Coast

Let’s say you own a home worth $300,000 based on a Comparative Market Analysis (CMA).
But you decide to list it at $380,000 — hoping someone might "fall in love with it" and make an offer anyway.

Here’s what happens:

❌ Scenario 1: List at $380,000

• No immediate offers

• Home sits for 9+ months

• You lower the price gradually

• Meanwhile, you're still paying:

  • Mortgage

  • Property taxes

  • Insurance

  • Utilities

  • Maintenance

• Total cost of holding = $17,000+

✅ Scenario 2: Price at Market Value ($300,000)

• Immediate buyer interest

• Competitive offers

• Home sells in 3-4 weeks

• You move on with peace of mind — and cash in hand.

💸 The Real Cost of Waiting

Here's a visual comparison of the two scenarios over a 9-month period:

Cost of Overpricing vs. Pricing Right – 9-Month Outlook

📌 Note: These are average estimates for a modest Palm Coast home and will vary based on your loan, taxes, and utility usage.

🧠 The Takeaway

Sellers sometimes think, “I’ll just try a higher price and see what happens.”
But every extra month your home sits, you’re bleeding money — and eventually, you may have to price it lower than you originally intended just to regain interest.

Listing at fair market value doesn't mean "giving it away."
It means attracting the right buyers, faster — and walking away with more in your pocket.